VitrA opens its global flagship showroom in Mumbai
VitrA Bathrooms Mumbai Showroom has features adapted to the new challenges of its clientele; a rendezvous of design inspiration, specification support and exhibition space all in one.
After the grand opening of VitrA London and Dubai flagship showrooms, VitrA Bathrooms has strengthened its retail presence in the Indian market by opening its gallery in Mumbai. Eczacıbaşı Building Products CEO Mr. Ozgen Ozkan and Customer Experience Director Mr. Mert Karasu graced the opening with their presence.
The 5500 sq. ft. space is far more than just a bathroom experience centre, located in the heart of the western suburb. It is a creative hub and an ideas space for architects, designers and thinkers, with dedicated areas for product specifications and events. VitrA Bathrooms Mumbai Showroom has features adapted to the new challenges of its clientele; a rendezvous of design inspiration, specification support and exhibition space all in one. The showroom features designer bathroom collections, including award-winning collaborations with worldrenowned designers such as Ross
Lovegrove, Terri Pecora, Claudio Bellini and Arik Levy.
Speaking at the showroom launch, Mr. Ozgen Ozkan, Eczacıbaşı Building Products CEO, says, “In the last year after opening VitrA London and Dubai flagship showrooms, we are now opening
our flagship showroom in Mumbai. My heartfelt gratitude goes to all our India team members who worked hard during the pandemic to create this showroom. Congratulations to our distributors and channel partners who helped us make it possible.”
VitrA Bathrooms Mumbai showroom has a dedicated specification space with displays showcasing a wide range, from staple bathroom products to working displays of faucets, furniture, shower systems, basins, toilets and shower toilets. With a strong understanding of aesthetics and functionality, they provide the most beautiful and diverse bathroom interior design services, whether a traditional, theme-based or modern bathroom interior that suits today’s discerning lifestyle.
Commenting on the new showroom launch, Mr. Serhan Ateş Yağız, Country Manager, VitrA Bathrooms India adds, “We aim at bringing our internationally acclaimed and innovative bathroom culture to Mumbai. The showroom will be not only a retail space but also a dedicated hub for our customers to connect with the brand and develop a stronger relationship. VitrA has been investing in India to build its office and dealer network. We are confident that this new showroom will add unprecedented value in establishing the company strongly in India.” With the new showroom,
VitrA aims to increase brand interaction with top architects and professionals who influence and make the final decision.
VitrA’s primary focus will be on investing and expanding the retail channel, giving VitrA’s channel partners greater profitability. Focus on customer delight will increase with world-class display spaces in India. The brand will also continue to use its robust distribution model to empower distributors of critical markets. In addition, VitrA will identify and focus on essential cities with brand awareness to reach out to its discerning and elite population.
