Sweet, intrinsic and vibrant visual intricacies
A unique combination of playful but aesthetic mix of vibrancies at Anand sweets.
These candied sentiments are perfectly housed in Anand sweets at Hennur, Bangalore, which brings together delectable palettes and tasteful details for a wholesome retail experience. As the first post-pandemic store of the renowned brand, the space adapts to a lively and fresh aesthetic that breathes new life into the brand’s retail experience that has been created by I’m Design-Ravish Mehra Deepak Kalra’ for the last 15 years.
The revisit to the brand’s image in this timeline called for the learnings from post pandemic life and its take on hospitality design, bringing in greenery as an intrinsic part of the space, among other sensory elements such as colour palettes, lighting, etc., that kindle a mood.
The linear stretch of the space introduces green pockets as a part of the dining experience, while the retail side is outweighed by immersive material palettes and their decorous composition. Every detail of the design exudes positivity, with the vibrancy of the space yearning to counter the prevalent gloom and encourage people to step out, meet up, and celebrate.
The sweets’ celebrative spirit reflects the space’s material, design, and colour story in such a way that energy coexists with comfort. It is where the bolder hints of a bright tangerine have the company of the warm accents of wood and cane.
The assortment gets a contemporary edge with the stripe statement of the slatted walls, the tapering silhouettes of the tables, and the arciform curvature of the frames running across. The mixed media palettes of marble, mosaic and polished gold signal the plush character of celebrations, which also come out as a playful mix of vibrance and fun.
The retail ambience is roofed under a bespoke ceiling structure that brings out a playful rhythm of arches with profile lights and chandeliers that wrap around an exposed ceiling, creating a channel for ambient lighting. The ducts refuse to shy away and take after the tangerine palette to paint the space in celebration hues. Tiered displays and glass encasements in neutral whites best complement the intricacies of the ceiling and create a visual demarcation of the retail space from the diner, making Anand Sweets a host for collective experiences.
