SSB Architects crafts White Hanger’s ethnic retail space
White Hanger, designed by SSB Architects in Delhi, combines ethnic architecture with modern design to create an engaging retail experience.
The essence of ethnic designs in India is vast, meeting the different needs of customers. The retail industry incorporates elements of the country’s culture and traditions into the design of its clothing and stores. The White Hanger, an ethnic retail store in the heart of Delhi, is designed in the same style. The design creates a distinct and compelling shopping experience. White Hanger honours India’s rich cultural past while modernising it. When you walk through its beautiful front, you are immediately immersed in an architectural story that represents the majesty of India’s heritage architecture.
The store’s exterior and door design exude grandeur as one enters it. It draws visitors as a tribute to centuries of enchanting Indian architecture. It’s intended to leave a lasting image, one that is reminiscent of India’s rich cultural landmarks. As one walks through the entrance, the design stands out with its modern elegance and old charm.
The journey through cultural legacy starts with the store’s flooring. Inspired by grand mansions, it displays simplicity while expressing timeless elegance. Ascending the walls, one can see elaborate mouldings and decorations that each serve as a visual monument to craftsmanship. The walls, with their textures and wallpapers, add depth and character to the business.
The intelligently positioned trefoil arches are one of White Hanger’s most distinctive architectural features. These arches, inspired by famous palaces and sacred buildings, add dynamism and grandeur to the design. The design delivers an immersive experience by connecting with the past and reinterpreting historical elements in a contemporary setting.
The inside area is well-kept, with a mix of classic and modern style. With its heritage-rich designs, the store’s layout ensures functionality, making shopping both easy and enjoyable. India’s cultural riches are displayed in a mosaic on shelves adorned with vibrantly coloured textiles and meticulously organised traditional clothes. Warm, calm lighting enhances the rich textures and tones of the apparel while softening the grandiose displays. Mannequins dressed in elegant bridal gowns are displayed to lure and guide clients through a variety of wardrobe alternatives. Carefully positioned display tables, shelves, and glass cases present complementing and supplemental items in an appealing and eye-catching arrangement.
Lighting plays an essential role in bringing this retail narrative to life. The ceiling is lavishly ornamented with stunning chandeliers and lanterns reminiscent of ancient royal lighting. Soft and ambient lighting creates a welcoming environment in which guests can explore and rest. Customers are encouraged to explore the collections at their leisure. These lighting fixtures provide a haven of tranquilly amidst the store’s bustling bustle. Furthermore, design elements like as elaborate mirrors, regal seats, and ethnic hardwood furniture honour the essence of Indian culture. That provides a rich and individualised shopping experience.
White Hanger’s design attempts to immerse consumers in a setting where they may learn about India’s history with each step. It has successfully transformed shopping into an incredible excursion through the heart of Indian culture. White Hanger is a testament to the fashion industry’s pursuit for perfection as it continues to push the boundaries of upmarket retail.
For more details, visit: https://ssbarchitects.com/
