Experiencing a contemporary twist on monochrome design at I’m D’sign’s optical store

“An atmosphere that stimulates discovery and engages the senses, transforming a mundane transaction into a memorable experience.”

The retail experience is essentially a narrative. This particular optical store is designed as a collaborative effort between I’m D’sign and the experimental wing I’m X, showcasing a vision for the future that embraces the digital era.

The store’s design concept incorporates a monochrome edge and an otherworldly glow, reflecting a contemporary approach while preserving the brand’s revered status in India. By seamlessly blending the brand’s rich heritage with a modern, forward-thinking aesthetic, the store creates an immersive experience that will appeal to existing and
potential customers.

In a time where the growth of digital platforms is challenging the relevance of brick-and mortar retail, this brand stands out as a symbol of resilience and transformation, successfully bridging the
past and future through the language of design. The store’s interior design features an interplay of silver accents against a backdrop of caviar black, effortlessly blending different styles and timelines.

The handcrafted black granite flooring, hand-textured wall paints, and unique vaulted silhouettes contribute to the space’s nostalgic aura. At the same time, contemporary design elements like clear glass mannequin heads and hexagonal stainless steel displays provide a futuristic touch, evoking a sense of imagination and wonder.

The use of silver metal is a crucial element of the material palette in this retail space, which embodies both past and future aesthetics. Originally associated with precious metals, silver now conveys connotations of space travel and progress in this contemporary retail context.

With references to iconic silver outfits worn by astronauts and fashion designer Paco Rabanne’s favourite metal dress, the space evokes a cultural stance that imagines a future where retail experiences take on a new dimension. These design choices align with the brand’s optical merchandise to create an immersive experience beyond a simple transaction, engaging customers with the brand’s unique retail character.

This playful and avant-garde eyewear store employs sculptural installations to explore the concepts of frames and layers, defining the visual and experiential identity of the space. By integrating the space’s mood board with the brand’s optical merchandise, the store immerses customers into an environment that stimulates discovery and engages their senses, transforming a mundane transaction into a memorable experience.

for more info visit : https://monochromedesignstudio.business.site/